20 Goods And Services That Could Be Lost Forever If Millennials Don’t Change Their Spending Habits

When talking with parents, grandparents or any member of a previous generation, they’ll likely sometimes mention goods and services that you’ve never even heard of. Well, times change. Technology advances. Trends and fads come and go. It’s the circle of life. An inevitability. But which products and businesses are at risk of being consigned to the history books in the age of the millennial?

20. Warehouse shopping

In the days of yore – by which we mean, before online shopping – a visit to the supermarket was often a challenge. As a result, warehouse stores such as Costco and Sam’s Club became worthwhile alternatives. Packed with different products, these shops allowed consumers to buy whatever they needed in bulk. But, perhaps unsurprisingly, it seems that the internet has had a negative impact on business.

You see, instead of traveling to these warehouses, millennials are more inclined to shop remotely. University of Virginia-based Kim Whitler, who works at the Darden School of Business, told the Showbiz Cheat Sheet website, “Today’s adults are not spending a lot of time shopping like my parents’ generation did. Gen X, Gen Y, Gen Z, they’re all time-starved and want to order groceries while they’re riding a bus to work.”

19. Doorbells

Yes, you read that correctly. For many people, using the doorbell is the most obvious way to signal their arrival at someone’s house. But that’s not the case with millennials. Thanks to smartphones and instant messaging, they can just fire their host a quick text to let them know that they’re outside.

To further prove that point, then, an individual on social media tweeted about the doorbell’s downfall in June 2019. The message quickly generated a lot of attention, too, with thousands of Twitter users similarly admitting that they don’t make use of the tool anymore. For them, “ding-dong” is seemingly now a sound from years gone by. Let us spare a thought for the knuckles of the unfortunate delivery drivers out there.


18. Fabric softener

After a long week at work, the thought of spending your Friday night doing the laundry can be downright depressing – especially if there’s a huge pile that needs your attention. Regardless of those feelings, though, it’s a job that needs to be done. But you shouldn’t have to add to your woes by agonizing over the fragrance or formula of your detergent. Perhaps that’s why it seems millennials would rather skip using fabric softener altogether.

Yes, the sale of fabric softener has suffered a downward turn in recent times. Statistically, the industry lost 15 percent of its custom from 2007 to 2015, according to Fortune magazine. And it’s believed that refined washing powder played a significant role in that drop, as some of those products have seemed to make softeners obsolete in the minds of millennials.


17. Snail mail

Years ago, when millennials were but a twinkle in the eye, a visit from the mailman was highly anticipated. Writing letters was the main method of communication, after all, and so you may have been eagerly awaiting a special update from a friend or family member. But with the rise of the internet, the younger generations are more likely to scroll through their inbox than rifle through a postbox.

Why would a millennial waste time and paper on a letter when loved ones can be reached by email or instant message? Even those pesky financial statements and utility bills can now be accessed on the web. And online wedding invites have also gained in popularity – hey, gotta save money somehow. Perhaps “snail mail” could well and truly be crawling away for good?


16. Life insurance

As most of us know, planning for the future can be incredibly daunting. That’s especially true if you’re looking ahead to a time when you’ll no longer be around to support your family. And although that’s the period when life insurance policies can become incredibly useful, millennials have been somewhat reluctant to sign themselves up.

According to Insider, the reasons for this are time and money. Apparently, you see, millennials claim that they just don’t have enough hours in the day to research their options – and many of them are put off by the financial costs, too. You could be forgiven for a slight sigh and a muttered “Ah, youth!”, but when you consider how many insurance providers there are these days, the time it takes does add up.


15. Gym memberships

Unless you had your own set-up at home, the gym used to be the go-to place to build up your fitness. And if you were a regular, there’s a good chance that you would have had some form of membership. Strangely enough, though, millennials have been less inclined to follow that path.

Younger people, it seems, have shown an interest in various alternatives to the gym – either for financial reasons or flexibility. And the boss of FitReserve, Megan Smyth, seemed to provide an explanation for this. In her interview with the New York Post in October 2016 she said, “Millennials don’t want to be tied down. It’s a spontaneous demographic.”


14. Lottery tickets

If you want to win big money, the lottery is the perfect game for you. Unlike other forms of gambling, you just need to buy a ticket and hope that your numbers come up in the draw. There’s no skill involved and it hardly takes any time at all. Yet even though the rewards on offer in lottery draws can be life-changing, millennials have shown little interest in playing along.

Indeed, a Gallup poll from 2016 found that at that time, only 30 percent of millennials in the U.S. participated in the lottery. This cohort was therefore significantly lower than the late-middle-aged group, as more than 60 percent of them take part in the game. So, the odds aren’t looking good for the future.


13. Beer

When it comes to alcoholic beverages, there will be a large number of people who continue to champion beer. And regardless of the brand, this tasty drink has remained hugely popular over the years. Thanks to millennials, however, beer’s place as top dog is coming under severe threat.

Based on the stats, the younger generation are finding alternatives to beer, preferring instead to sip spirits and wine. While beer made up on average 65 percent of a millennial’s alcohol consumption in 2006, ten years later that number had dropped significantly to 43 percent. Joao Castro Neves, CEO at Anheuser-Busch InBev, shared his concerns with Ad Age in October 2017. He said, “If this trend continues at the pace it is today, by 2030 beer will no longer have the largest share in the alcohol category.”


12. Movie theaters

If you’re a fan of film, then the movie theater is probably a sacred place. Unfortunately, though, it seems they don’t mean all that much to millennials. Back in 2012, 8.7 million people in that age bracket visited theaters; by 2015, conversely, that figure had dipped by about three million, according to the New York Post.

And the head of the AMC theater chain, Adam Aron, spoke about the problem with Variety magazine. He said, “There are pockets of consumers who do not see as many movies as other segments. We can be doing more to attract those people. Millennials come to mind. We need to reshape our product in some concrete ways so that millennials go to movie theaters through their lives.”


11. Golf

Unlike the blood and thunder of football, golf is – and has always been – a much more reserved sport. But professional players are still under pressure to pull off victories on the grand stage. And away from the major tournaments, there are plenty of opportunities for amateur golfers to test their skills on local courses.

But according to Golf Operator Magazine, millennials have put the sport in a precarious position. Although they certainly shouldn’t take all of the flack, the younger generation has been accused of shunning golf in significant numbers. This means it could very well fade away in the years to come. Bye-bye, birdie.


10. Cruises

For older folks, cruise ship vacations are often a big draw. These luxurious boats give them a taste of the high seas, after all, as well as an opportunity to meet like-minded people on board. Millennials, though, haven’t shown the same levels of enthusiasm for cruises.

One of the biggest hurdles is the general perception that this particular generation has about this type of vacation. In fact, it’s the idea that cruises are loved so much by seniors that seems to put millennials off. Youngsters have therefore been reluctant to embrace the activity in the same way, causing the industry to suffer as a result.


9. Bars of soap

After using the bathroom, we’re encouraged to wash our hands with soap in order to eliminate any residing germs. And whether they come from a bottle or a bar, the suds get the job done and leave us feeling fresh. But it seems that millennials are becoming less inclined to opt for a trusty slab of hand cleanser.

Younger people are said to have a negative perception of soap bars, according to the Cheat Sheet website. Apparently, they think the products retain bacteria. And it’s not just hands that don’t get to go to the bar. According to a study by Mintel, only 33 percent of women in the millennial age bracket claimed to clean their faces with solidified soap.


8. Napkins

Napkins have long been life-savers for messy eaters or clumsy cooks. They’re also an easy way to add some decor to a dinner table. But it looks as though times are changing, as millennials apparently aren’t so keen on the aforementioned paper protectors. The statistics appear to support that noticeable trend, too.

Indeed, the website Cheat Sheet has claimed that 60 percent of homeowners bought napkins from stores in 2003. By 2018, however, that figure had dropped to 40 percent. The reason for this? Well, millennials are said to view paper towels as a better alternative, as they tend to be more absorbent – and therefore more multi-purpose – than the humble napkin.


7. Alarm clocks

For those of us who can’t wake up of our own accord, some sort of alarm is the perfect tool to keep around the bedroom. And once upon a time, the loud chimes of clocks kept us from oversleeping when we were meant to be getting ready for school or work. But if you haven’t already guessed, the arrival of newer technology may make these products obsolete going forward.

Yes, the cell phone looks set to take the place of the alarm clock. Your device is loaded with extra features to make your life a lot easier, with both timers and alarms typically among those additions. Plus there are snooze buttons, sleep trackers, noise recorders, soundscapes, and possibly best of all, no ticking hands to keep you awake. It is for these reasons, then, that millennials have bumped traditional timepieces from their bedside tables in lieu of their trusty phones.


6. Motorbikes and cars

When it comes to choosing a mode of transport, we all have our own preferences. But both the motorbike and car industries have taken a hit in recent times – and the finger of blame has landed on young people. In a report for Harley-Davidson, an analyst at a New York investment firm wrote, “Younger millennials, thus far, have shown dramatically lower interest in riding motorcycles than prior generations.”

Yes, it’s widely believed that millennials are reluctant to splash the cash on lavish motorbikes. They have a similar mindset regarding cars, too. And there’s a good reason for this. You see, with the number of transport options available right now, many youngsters don’t see the need to drive or attain their licenses straight away. Plus, you know, there are the environmental implications, too.


5. Cereal

As we’re frequently told, breakfast is the most important meal of the day. It gives us the fuel we need for the hours ahead, whether it’s in the form of a slice of toast or a bowl of cereal. But it seems that the latter option isn’t a popular choice for millennials – they’d rather go for something else.

According to the market research business Mintel, younger people believe that cereal is a time-consuming meal, as they’d have to dedicate precious minutes to cleaning the bowl and utensils before leaving the house. Instead, millennials prefer to start their day with something that they can eat – or drink – on the go.


4. Marriage

In years gone by, religion and more traditional values meant that young adults often had a drive to get married as soon as possible. And if you found your soulmate, why should you wait? In March 2020 website MoneyTalksNews revealed that in America alone, 58 percent of residents older than 18 were already hitched by 1990. But just over a quarter of a century later, that number had decreased.

In fact, the proportion of married adults in the U.S. stood at just 50 percent in 2017. And it appears that millennials in America seem to be biding their time before tying the knot. The U.S. Census Bureau has claimed that in 2018 the average age for married men was 30, while women typically put off the big day until they were 28.


3. Cable

In the past, cable television was a dream for small-screen fans across the country. With such a service, you see, people had access to a huge number of channels that catered to practically everyone’s interests. But as with many other products on this list, advancements in technology could signal cable’s end.

While previous generations wouldn’t dream of cutting the cord, millennials are doing it in their droves, according to the Cheat Sheet website. Instead, they’re opting for streaming platforms such as Amazon Prime and Netflix. And having an entire series available at the touch of a button has left cable companies in a difficult position.


2. Houses

Buying a house, for many of us, is one of the biggest moments of our entire lives. And such a significant purchase not only signals the next stage of adulthood, but it also presents us with a new set of challenges. Why, then, are millennials showing a reluctance to snap up property for themselves?

Unsurprisingly, the cost is a major issue. Real estate figures have only gone up in the last few years, leaving millennials in a tough place. So until they can afford deposits, the opportunity to purchase pads may seem more like a pipedream. And the older generations aren’t helping matters – with many refusing to downsize, the market stagnates, making it even harder for youngsters to get on the ladder. This one, then, is more likely a case of “can’t” than “won’t” for millennials.


1. McDonald’s

When you think about fast food, a couple of golden arches will inevitably pop into your head. Yes, McDonald’s has been delighting customers ever since it first opened in 1940. In 2014, though, experts noted that the famous brand was struggling to connect with younger consumers. That year, The Wall Street Journal actually dedicated an entire article to arguing that millennials had lost interest in McDonald’s.

You see, it’s believed that the younger generations are more inclined to eat “healthier” items at other restaurants. And the lack of customization is said to be a problem as well. With the likes of Five Guys giving customers more control over their orders, why wouldn’t you choose the place that will make a burger just the way you like it?


But McDonald’s isn’t the only familiar chain in danger. And if the situation continues, the fast-food behemoth could be joining one of the many stores that consumers have had to wave goodbye to – either temporarily or forever – in 2020. So, is your favorite brand among those in trouble?

These days, it’s likely that your local mall or high street looks quite different from how it appeared just a few years ago. And, unfortunately, that’s not just because new stores have arrived to transform the retail landscape. Some of America’s best-loved brick-and-mortar chains have closed a number of their outlets, leaving loyal customers mourning in their wake. So, which brands are shutting up shop, and why?


47. GameStop

In 2019 poor financial projections sadly led to the closure of over 300 GameStop stores, with the same number or more expected to shutter in 2020. Yet this may just be a sound business decision. As it stands, every GameStop in the world apparently has two others on average within a five-mile radius.

46. Bed Bath and Beyond


Bed Bath and Beyond may be a mainstay of the American mall, but even the beloved homeware chain hasn’t escaped the woes plaguing the service industry. In January 2020, you see, the firm said that it would be closing 40 stores nationwide. Among the casualties of the retailer’s cull are the Honolulu and Rhode Island outposts; residents of Ohio, meanwhile, will lose not one but four stores.

45. Hallmark

Marking Christmas and birthdays may be that bit more difficult for the residents of some U.S. cities, after local media reports claimed that Hallmark will be closing 16 of its stores in 2020. Among those already shut is the company’s shop in Forest Park, Illinois, which bid goodbye to customers that January.

44. Forever 21


Troubled fashion retailer Forever 21 has announced that it expects to be closing a whopping 350 of its shops worldwide – with up to 178 stores believed to be shutting in the U.S. alone. The company filed for Chapter 11 bankruptcy protection in September 2019, saying that it would “exit most international locations in Asia and Europe.”

43. Bose

The news that audio equipment vendor Bose will shutter 119 of its international stores wouldn’t have been music to the ears of the brand’s fans. Included in this number is the entirety of the retailer’s brick-and-mortar shops in the U.S., although Bose outlets will remain in selected locations across Asia and the United Arab Emirates. The company added in a statement that it had opened its first U.S. retail branch all the way back in 1993.

42. Neiman Marcus Last Call


In March 2020 Neiman Marcus delivered a blow to bargain lovers across the U.S. when it announced that it would be closing most of its Last Call stores. The company said that the “majority” of the 22 discount outlets are to get the chop and that it will be focusing on its luxury lines instead.

41. Olympia Sports

As if the postponement of the 2020 Summer Olympics in Tokyo wasn’t enough of a blow to athletic types, they’ll also have to contend with the shutdown of 76 Olympia Sports stores. The move comes after the retailer JackRabbit acquired the firm in October 2019.

40. Modell’s Sporting Goods


Modell’s Sporting Goods – which has passed through four generations of the eponymous family – opened its first store in Manhattan in 1889. Sadly, though, the venerable retailer was forced to file for Chapter 11 bankruptcy protection in March 2020, and all of its 141 outlets are to be shut down as a consequence.

39. Earth Fare

It seems that the healthy-living boom simply wasn’t enough to save organic and natural grocery chain Earth Fare. In February 2020, you see, the company announced that it would shut down all 50 of its establishments across ten states, with “continued challenges in the retail industry” being the reason for that decision. But it’s not all bad news; two months later, Earth Fare said that it would be re-opening two of its stores in Charleston, South Carolina.

38. Destination Maternity


Destination Maternity may be the largest retailer of baby products anywhere in the world, but it’s certainly not too big to fail. A filing for bankruptcy protection in the fall of 2019 recorded a staggering $244 million in total debt at the company, leaving it forced to shutter a total of 183 of its outlets across Canada, Puerto Rico and the United States.

37. Walgreens

The planned closure of Walgreens stores across the U.S. is likely to prove a bitter pill to swallow for thousands of employees. Yes, in the summer of 2019 the second-biggest chain of pharmacies in the U.S. revealed that it would be axing approximately 200 stores. Among the outlets to have closed thus far are three in San Francisco.

36. CVS Pharmacy


Also taking a hit is the company that pips Walgreens to the post as the largest pharmacy chain in the United States. Throughout 2020, CVS is on course to shut around 22 of its outlets, in fact. Yet that’s only half the number that were closed in 2019 – and a mere fraction of the more than 9,900 stores still operational.

35. Chico’s

Launched in 1983, fashion and underwear retailer Chico’s rather unusually takes its name from a pet parrot. However, after more than three decades, the company – which serves women over the age of 30 with clothes and accessories – announced that it is moving away from brick-and-mortar stores. As a result, 250 outlets across the U.S. are expected to close their doors by the beginning of 2022.

34. Office Depot


And it’s not just the fashion industry suffering at the moment, as Office Depot has also said that it plans to ax 90 of its U.S. branches by 2021. Apparently, the retailer plans to focus its attention on business-to-business services instead.

33. Lucky’s Market

Yet another casualty in the cutthroat world of supermarket stores is Lucky’s Market – a natural and organic grocery chain established in Colorado in 2003. The retailer is to shut down 32 of its branches, according to a January 2020 article by the South Florida Sun Sentinel. Sadly, this means that around 2,500 employees will lose their jobs.

32. Pier 1 Imports


In January 2020 home goods retailer Pier 1 Imports revealed that it had filed for Chapter 11 bankruptcy. Apparently, the chain also aims to close up to 450 of its 936 U.S. branches along with all of its stores in Canada. Then, in April of that year, Bloomberg reported that potential buyer CSC Generation had proposed closing 90 percent of the company’s stores in return for acquiring its assets. According to The New York Times, stock shares in the firm had plummeted by more than 99 percent between May 2013 and February 2020.

31. A.C. Moore

Sadly, arts and crafts chain A.C. Moore has also called time on all of its approximately 145 stores across the country. It’s an unfortunate development for a brand that’s grown from humble origins, having been established by one man – Jack Parker – in New Jersey in 1985. Yet there’s a small silver lining: around 40 of the stores will reportedly be taken over by fellow craft retailer Michaels.

30. Sears


Once upon a time, Sears was the largest department store chain in the United States. Those halcyon days seem far away, though, as the retailer is now in big trouble, with 51 branches readying to have their tills closed forever. It’s all part of “pruning operations” by the chain’s parent company Transform Holdco, which also owns Kmart. The 2020 pandemic also meant that all Sears stores remained temporarily closed through April.

29. Kmart

Unfortunately for Transform Holdco, Kmart is similarly closing a number of stores in 2020. That includes the famous outlet on West 34th Street in Manhattan, which was described by erstwhile Kmart chairman Joe Antonini as “a true ‘Miracle on 34th Street’” upon its opening in 1995.

28. Bloomingdale’s


Another American institution taking a hit from the collapse of the retail sector is Bloomingdale’s. The iconic firm shut down its Miami outpost – one of only 35 full-line stores across the United States – in January 2020. And that location had weathered plenty over the years, too, including a category five hurricane in 1992.

27. Macy’s

Yet another department store to be affected by the decline of mall shopping is Macy’s. In February 2020 the retailer stated that it plans to shut down 125 of its stores – or around a fifth of its current fleet – over the next three years.

26. Express


It’s a challenge staying relevant in the cutthroat world of fashion, where social media success can translate into millions of dollars worth of sales. And unfortunately for Express – which has just one million Instagram followers to Zara’s 40 million – keeping the brand afloat may be an uphill struggle. In any case, the chain revealed in January 2020 that it plans to cut 100 of its stores within two years.

25. JCPenney

Before the turn of the decade, JCPenney operated around 850 stores in Puerto Rico and the United States. This may have been a few outlets too many, however, as the clothes and home goods giant is to say goodbye to a dozen of its locations in 2020. In April 2020 The Wall Street Journal also reported that the company is considering a Chapter 11 bankruptcy loan of up to $1 billion to keep the business afloat.

24. Art Van Furniture


The seemingly unstoppable rise of online shopping was one reason why the death knell sounded for Midwestern chain Art Van Furniture. That’s according to the company’s bankruptcy filing, which cited competition from online stores Wayfair and Amazon as among its most enduring problems. And, sadly, this means that all of Art Van Furniture’s approximately 200 stores are to go in 2020.

23. Papyrus

With consumers now predominately sending messages online, Papyrus has found itself in trouble. And as the stationery chain’s parent company, Tennessee-based Schurman Fine Papers, filed for bankruptcy in January 2020, it announced the closure of its 254 Papyrus, American Greetings and Carlton Card stores. Branded cards will still be available to buy from other vendors, however.

22. Gap


In January 2020 Gap announced that 230 locations across the U.S. would be closing by the following February. Apparently, poor showings over the 2018 holiday period provoked the decision to ax around half of the clothing giant’s stores within three years. The retailer added that it would instead focus on growing the store count of some of its other brands, including Athleta and Old Navy.

21. Gordmans

Even off-price and discounted products can’t guarantee retail success in today’s precarious marketplace, as Midwestern department chain Gordmans has learned. Parent company Stage Stores has opted to shut down 200 outlets that are either already trading as Gordmans or were due to be converted. Bad sales and tight finances are said to be among the reasons for the closures.

20. Christopher & Banks


It seems that the so-called “gray dollar” hasn’t been enough to keep Christopher & Banks in rude financial health. Shares in the brand plummeted so greatly, in fact, that it was removed from the New York Stock Exchange. The fashion retailer therefore plans to close up to 40 stores before the end of 2020.

19. New York & Company

With a little help from celebrity endorsements by Brooke Shields and Eva Mendes, New York & Company has made it through over 100 years of trading. But against a backdrop of increasing online shopping, the purveyor of women’s fashion had closed 27 of its branches by February 2020 in an attempt to weather the so-called “retail apocalypse.”

18. Lord & Taylor


Founded in 1826, Lord & Taylor is the oldest department store in the United States. Sadly for two of the retailer’s establishments, though, their impeccable heritage couldn’t ensure their continued operation. Both the Lord & Taylor at the Palisades Center in New York’s suburbs and the branch at Tyson’s Corner Center in Virginia were shuttered in early 2020.

17. Walmart

As of January 2020, Walmart was operating 11,503 stores and clubs in 27 countries worldwide. But even the gargantuan corporation has felt the pinch, and this has led those at the top to earmark three U.S. outlets for closure. The affected locations are in North Carolina and the university town of Ypsilanti in Michigan.

16. J. Crew


Michelle Obama may be a famous fan of J. Crew, but the former first lady’s stamp of approval hasn’t stopped the clothing retailer from amassing $1.4 billion worth of debt. This dismal financial situation is unlikely to be helped, either, by the temporary closure of the company’s stores in the midst of the 2020 pandemic.

15. Apple

If you’re reading this on an Apple device, you ought to know that the tech giant has closed all of its international retail stores apart from those located in Greater China. The Apple shops began to temporarily shut in March 2020 and are not expected to resume business until at least the beginning of May.

14. Nike


In March 2020 Nike temporarily shut down all of its stores across Australia, New Zealand, Western Europe, Canada, and the U.S. Even so, employees will be compensated for lost shifts, as a company spokesperson stated to CNBC that month.

13. Sephora

The French beauty brand Sephora – which famously pioneered the “try before you buy” approach to cosmetics retail – announced that it would temporarily close all of its North American stores from March 2020. At the time of writing, a reopening date of early April had also been pushed back.

12. Victoria’s Secret


Victoria’s Secret ended its controversial fashion show in 2019, and now it’s put a temporary halt to trading in its brick-and-mortar stores. In a statement released via its website in March 2020, the brand announced that it would be shutting for an indeterminate period in the U.S. and Canada. A month previously, there had also been confirmation that Victoria’s Secret had permanently closed eight outlets north of the border.

11. Lush Cosmetics

In March 2020, the pandemic led soap and body wash firm Lush Cosmetics to announce the temporary closure of its 258 shops in Canada and the U.S. However, late the following month, the company said that it had begun reopening its shops in Europe, the Middle East and Africa.

10. Abercrombie & Fitch


Not long ago, a visit to an Abercrombie & Fitch was an experience in itself – think topless employees, an overwhelming stench of its signature fragrances and loud music. In spring 2020, though, such an adventure became out of reach when the brand temporarily closed all of its branches – aside from those in the Asia-Pacific region. This remains the case at the time of writing.

9. Disney Store

If you want to get your fix of all things Disney, you’ll have to content yourself with the company’s streaming platform. That’s because the House of Mouse’s retail stores shut their doors in March 2020, and at present it’s unclear when they will reopen. Disney’s theme parks across Europe and America have also closed temporarily.

8. Lululemon


Yoga and athletic apparel brand Lululemon is also among the plethora of companies to shut their bricks-and-mortar stores for the time being. Outlets across Europe and North America are all currently unavailable, although online “sweat sessions” are being offered to customers in lieu of their usual workouts.

7. L.L.Bean

Outdoor pursuits and apparel brand L.L.Bean has similarly closed the doors of its stores across Canada and the United States in reaction to international events. Like some of the other companies mentioned here, though, the firm is still processing orders online.

6. The Body Shop


All-natural and cruelty-free beauty brand The Body Shop is another business to have been affected by the 2020 pandemic. The company – which has operations in over 65 countries – ceased trading in its brick-and-mortar stores in the U.S. and Europe in March 2020.

5. Ralph Lauren

Consistently one of the big players in the fashion world, Ralph Lauren is among the many brands that have suspended sales in their retail stores. CEO Patrice Louvet has said that the company will closely monitor the situation and act on expert advice to decide when it will reopen its outlets.

4. Glossier


Older heritage brands aren’t the only ones to shut up shop in 2020, however. Glossier – launched in 2014 and loved by millennials – has also called a halt to trading in its U.S. stores. The beauty brand was one of the first to close the doors during the pandemic, in fact.

3. Calvin Klein

You’ll have to go online if you want to nab some of Calvin Klein’s signature branded smalls just now. Yes, in March 2020 the fashion and underwear retailer temporarily closed its stores across Europe and North America. That said, the company’s woes extend further back; in 2019 customers bid adieu to the flagship Calvin Klein store on Madison Avenue.

2. Urban Outfitters


In March 2020 fashion retailer Urban Outfitters joined numerous other companies and shuttered all of its stores across the United States “until further notice.” The retail outlets of sister brands Anthropologie and Free People – both of which also belong to parent company URBN – similarly remain closed at the time of writing.

1. New Balance

New Balance, like its competitors, temporarily closed its stores in North America and Western Europe in March 2020. The sneaker seller went even further, though, by also shutting down its factories and company offices, and at the time of writing it is unclear when they’ll be opening again.